| 852845 Star Wars Magnet Set · retired 25 Dec 2010 | 2010 | 19 | £9 | — | — |
| 852942 Prince of Persia Magnet Set · retired 26 Oct 2011 | 2010 | 23 | £10 | — | — |
| 852947 Magnet Set, Star Wars - Kit Fisto, Barriss Offee, Captain Jag · retired 7 Jan 2012 | 2010 | 19 | £10 | — | — |
| 852948 Female Minifigure Magnet Set · retired 11 Nov 2011 | 2010 | 20 | £10 | — | — |
| 852949 Toy Story Magnet Set · retired 21 Oct 2011 | 2010 | 18 | £10 | — | — |
| 852982 Harry Potter Magnet Set · retired 18 Oct 2011 | 2010 | 20 | £10 | — | — |
| 852983 Harry Potter Magnet Set · retired 15 Oct 2011 | 2010 | 19 | £10 | — | — |
| 852998 Birthday Party Kit · retired 16 Jan 2013 | 2010 | 43 | £30 | — | — |
| 853037 Star Wars Magnet Set · retired 22 Nov 2011 | 2010 | 20 | £10 | — | — |
| 9002090 Count Dooku Minifigure Link Watch | 2010 | 33 | — | — | — |
| 4736 Freeing Dobby · retired 31 Dec 2011 | 2010 | 73 | £10 | — | — |
| 4737 Quidditch Match · retired 31 Dec 2012 | 2010 | 153 | £21 | — | — |
| 4738 Hagrid's Hut · retired 31 Dec 2012 | 2010 | 442 | £41 | — | — |
| 4840 The Burrow · retired 31 Dec 2011 | 2010 | 568 | £62 | — | — |
| 4841 Hogwarts Express · retired 31 Dec 2011 | 2010 | 646 | £82 | — | — |
| 4842 Hogwarts Castle · retired 31 Dec 2012 | 2010 | 1,290 | £103 | — | — |
| 7145 Von Nebula · retired 31 Jul 2011 | 2010 | 156 | £15 | — | — |
| 7147 Xplode · retired 31 Jul 2011 | 2010 | 45 | £10 | — | — |
| 7148 Meltdown · retired 31 Jul 2011 | 2010 | 50 | £10 | — | — |
| 7156 Corroder · retired 31 Jul 2011 | 2010 | 40 | £10 | — | — |
| 7157 Thunder · retired 31 Dec 2010 | 2010 | 47 | £10 | — | — |
| 7158 Furno Bike · retired 31 Jul 2011 | 2010 | 165 | £20 | £58+189% | — |
| 7160 Drop Ship · retired 31 Dec 2010 | 2010 | 390 | £35 | — | — |
| 7162 Rotor · retired 31 Dec 2010 | 2010 | 145 | £15 | — | — |
| 7164 Preston Stormer · retired 31 Jul 2011 | 2010 | 17 | £8 | — | — |
| 7165 Natalie Breez · retired 31 Jul 2011 | 2010 | 19 | £8 | — | — |
| 7167 William Furno · retired 31 Jul 2011 | 2010 | 19 | £8 | — | — |
| 7168 Dunkan Bulk · retired 31 Jul 2011 | 2010 | 17 | £8 | — | — |
| 7169 Mark Surge · retired 31 Jul 2011 | 2010 | 19 | £8 | — | — |
| 7170-2 Jimi Stringer · retired 31 Jul 2011 | 2010 | 17 | £8 | — | — |
| 7179 Dunkan Bulk and Vapor · retired 31 Dec 2010 | 2010 | 89 | £20 | — | — |
| 3300000 The Brick Apple · retired 31 Dec 2011 | 2010 | 133 | — | — | — |
| 852996 Max | 2010 | 4 | — | — | — |
| AUSTIN LEGO Store Grand Opening Exclusive Set, Barton Creek Square, Austin, TX | 2010 | 82 | — | — | — |
| CALGARY LEGO Store Grand Opening Exclusive Set, Chinook Centre, Calgary, AB, Canada | 2010 | 130 | — | — | — |
| ELMHURST LEGO Store Grand Opening Exclusive Set, Queens Center Mall, Elmhurst, NY | 2010 | 95 | — | — | — |
| GARDENCITY LEGO Store Grand Opening Exclusive Set, Roosevelt Field Mall, Garden City, NY | 2010 | 88 | — | — | — |
| GLENDALE LEGO Store Grand Opening Exclusive Commemorative Set, Arrowhead Towne Center, Glendale, AZ | 2010 | 140 | — | — | — |
| HOUSTON-2 LEGO Store Grand Opening Exclusive Set, The Galleria, Houston, TX | 2010 | 143 | — | — | — |
| MIAMI Art Deco Hotel | 2010 | 142 | — | — | — |
| MINNEAPOLIS-2 LEGO Store Grand Re-opening Exclusive Set, Mall of America, Bloomington, MN | 2010 | 125 | — | — | — |
| MMMB018 Snowman | 2010 | 55 | — | — | — |
| MMMB019 Groundhog | 2010 | 38 | — | — | — |
| MMMB020 Rose | 2010 | 25 | — | — | — |
| MMMB021 Birds | 2010 | 25 | — | — | — |
| MMMB022 Shamrock | 2010 | 23 | — | — | — |
| MMMB023 Chick | 2010 | 30 | — | — | — |
| MMMB024 Truck | 2010 | 58 | — | — | — |
| MMMB025 Barbecue | 2010 | 21 | — | — | — |
| MMMB026 Watermelon | 2010 | 43 | — | — | — |
| MMMB027 Seagull | 2010 | 29 | — | — | — |
| MMMB028 Boy with Backpack | 2010 | 41 | — | — | — |
| MMMB029 Monster | 2010 | 49 | — | — | — |
| MMMB030 Turkey Dinner | 2010 | 47 | — | — | — |
| MMMB031 Fire Place | 2010 | 39 | — | — | — |
| MMMB032 Christmas Tree | 2010 | 39 | — | — | — |
| NUREMBERG LEGO Store Grand Opening Exclusive Set, Nuremberg (Nürnberg), Germany | 2010 | 126 | — | — | — |
| Newark LEGO Store Grand Opening Exclusive Set, Christiana Mall, Newark, DE | 2010 | 133 | — | — | — |
| TROY LEGO Store Grand Opening Exclusive Set, Somerset Collection, Troy, MI | 2010 | 103 | — | — | — |
| WIESBADEN LEGO Store Grand Opening Exclusive Set, Wiesbaden, Germany | 2010 | 146 | — | — | — |
| 2010-2 Happy Holidays - The Christmas Game | 2010 | 139 | — | — | — |
| 4000000 Cars | 2010 | 407 | — | — | — |
| LLCA52 Sand Castle - Ambassador Class 2010 (LLCA Ambassador Pass Exclusive) | 2010 | 229 | — | — | — |
| 4586940 Basic Set Limited Edition | 2010 | 480 | — | — | — |
| 5508 Deluxe Brick Box · retired 31 Dec 2013 | 2010 | 704 | £36 | — | — |
| 5512 XXL Box · retired 27 Nov 2012 | 2010 | 1,600 | £50 | — | — |
| 5529 Basic Bricks · retired 1 Dec 2013 | 2010 | 325 | £14 | — | — |
| 5529-2 Basic Bricks Limited Edition | 2010 | 326 | — | — | — |
| 5549 Building Fun · retired 29 Dec 2012 | 2010 | 650 | £21 | — | — |
| 5623 Basic Bricks Large · retired 16 Nov 2012 | 2010 | 450 | £16 | — | — |
| 5898 Car Building Set · retired 13 Feb 2012 | 2010 | 139 | £8 | — | — |
| 5899 House Building Set · retired 21 May 2012 | 2010 | 134 | £8 | — | — |
| 620-3 Blue Building Plate 32 x 32 · retired 21 Nov 2014 | 2010 | 1 | £7 | — | — |
| 2855040 Mindstorms NXT IR Receiver · retired 17 Jan 2013 | 2010 | 1 | £40 | — | — |
| 9693 Rechargeable Battery for Lego Mindstorms NXT, DC plug · retired 7 Dec 2015 | 2010 | 1 | £60 | — | — |
| 9694 NXT Color Sensor · retired 18 Nov 2015 | 2010 | 1 | £22 | — | — |
| 9695 Mindstorms Education Resource Set | 2010 | 817 | — | — | — |
| D100340 LogIT Sensor Adapter | 2010 | 1 | — | — | — |
| MS1032 Infrared Receiver Sensor for Mindstorms NXT | 2010 | 1 | — | — | — |
| NMS1035 NXT Magnetic Sensor | 2010 | 1 | — | — | — |
