| 30060-5 Farm Set - Cow · retired 31 Dec 2011 | 2010 | 4 | — | — | — |
| 30060-6 Farm - Cow · retired 31 Dec 2011 | 2010 | 4 | — | — | — |
| 30063 Vet - Cat | 2010 | 4 | — | — | — |
| 30063-2 Vet - Vet | 2010 | 4 | — | — | — |
| 30063-3 Vet - Boy | 2010 | 4 | — | — | — |
| 30063-4 Vet - Rabbit | 2010 | 4 | — | — | — |
| 30063-5 Vet - Dog | 2010 | 4 | — | — | — |
| 5506 Large Brick Box · retired 31 Dec 2013 | 2010 | 71 | £26 | — | — |
| 5507 Deluxe Brick Box · retired 31 Jul 2014 | 2010 | 102 | £36 | — | — |
| 5509 Basic Bricks · retired 27 Jun 2013 | 2010 | 45 | £10 | — | — |
| 5511 XXL Box · retired 21 Dec 2012 | 2010 | 201 | £50 | — | — |
| 5548 Building Fun · retired 25 Nov 2012 | 2010 | 81 | £21 | — | — |
| 5622 Basic Bricks Large · retired 15 Nov 2012 | 2010 | 60 | £16 | — | — |
| 5643 Little Piggy · retired 26 Dec 2012 | 2010 | 4 | £5 | — | — |
| 5644 Chicken Coop · retired 26 Dec 2012 | 2010 | 11 | £8 | — | — |
| 5645 Farm Bike · retired 8 Dec 2013 | 2010 | 9 | £8 | — | — |
| 5646 Farm Nursery · retired 3 Dec 2012 | 2010 | 9 | £10 | — | — |
| 5647 Big Tractor · retired 22 Jan 2014 | 2010 | 12 | £19 | — | — |
| 5648 Horse Stables · retired 31 Dec 2012 | 2010 | 58 | £36 | — | — |
| 5649 Big Farm · retired 31 Dec 2013 | 2010 | 68 | £50 | £74+48% | — |
| 5650 Front Loader · retired 25 Nov 2012 | 2010 | 9 | £10 | — | — |
| 5651 Dump Truck · retired 26 Nov 2012 | 2010 | 10 | £19 | — | — |
| 5652 Road Construction · retired 19 Feb 2012 | 2010 | 27 | £36 | — | — |
| 5653 Stone Quarry · retired 31 Dec 2011 | 2010 | 48 | £50 | — | — |
| 5654 Fishing Trip · retired 9 Feb 2012 | 2010 | 14 | £16 | — | — |
| 5655 Caravan · retired 3 Jun 2012 | 2010 | 21 | £31 | — | — |
| 5656 Pet Shop · retired 7 Feb 2012 | 2010 | 29 | £21 | — | — |
| 5657 Jessie's Round-Up · retired 3 Oct 2011 | 2010 | 18 | £13 | — | — |
| 5658 Pizza Planet Truck · retired 10 Sept 2011 | 2010 | 13 | £21 | — | — |
| 5659 The Great Train Chase · retired 31 Jul 2011 | 2010 | 39 | £36 | — | — |
| 5691 Space Crane · retired 31 Dec 2010 | 2010 | 23 | £40 | — | — |
| 5813 Lightning McQueen · retired 27 Dec 2012 | 2010 | 11 | £13 | — | — |
| 5814 Mater's Yard · retired 5 Aug 2011 | 2010 | 16 | £21 | — | — |
| 5815 Flo's Cafe · retired 7 Sept 2011 | 2010 | 32 | £26 | — | — |
| 5816 Mack's Road Trip · retired 31 Dec 2012 | 2010 | 34 | £46 | — | — |
66310 66310 Bonus/Value Pack | 2010 | 0 | — | — | — |
| 66344 Duplo Super Pack | 2010 | 33 | — | — | — |
66367 66367 Bonus/Value Pack · retired 31 Dec 2011 | 2010 | 68 | — | — | — |
66384 66384 Bonus/Value Pack · retired 31 Dec 2010 | 2010 | 71 | — | — | — |
| 2000409 Window Exploration Bag | 2010 | 4,900 | £315 | — | — |
| 2000413 Connections Kit | 2010 | 2,045 | — | — | — |
| 2000415 Identity and Landscape Kit | 2010 | 1,536 | — | — | — |
| 9091 Playhouse Set | 2010 | 125 | — | — | — |
| 9207 Community Vehicles Set | 2010 | 50 | — | — | — |
| 9217 Farm Set | 2010 | 146 | — | — | — |
| 9311 City Buildings Set | 2010 | 822 | — | — | — |
| 9314 Rescue Service Set | 2010 | 1,490 | — | — | — |
| 9333 Vehicles · retired 31 Dec 2020 | 2010 | 934 | — | — | — |
| 9334 Animals | 2010 | 1,081 | — | — | — |
| 9335 Space & Airport Set · retired 31 Dec 2020 | 2010 | 1,176 | — | — | — |
| 9384 Bricks | 2010 | 884 | — | — | — |
| 9385 Sceneries Set · retired 31 Dec 2020 | 2010 | 1,207 | — | — | — |
| 9386 Doors Windows & Roof Tiles | 2010 | 278 | — | — | — |
| 9667 Solar Panel | 2010 | 1 | — | — | — |
| 9668 Energy Display | 2010 | 1 | — | — | — |
| 9669 Electric Battery Box 9V 150 mAh (Rechargeable) | 2010 | 1 | — | £17 | — |
| 9670 E-Motor with Gear Reduction Ratio 9.5 : 1 | 2010 | 1 | — | — | — |
| 9688 Renewable Energy Add-On Set · retired 31 Dec 2016 | 2010 | 12 | — | — | — |
| 9696 BODY FORWARD Challenge Kit | 2010 | 1,515 | — | — | — |
| 2853588 Promo Goldener Würfel (Golden dice) | 2010 | 7 | — | — | — |
| 3845 Shave a Sheep · retired 31 Jul 2012 | 2010 | 118 | £8 | — | — |
| 3846 UFO Attack · retired 31 Dec 2011 | 2010 | 88 | £8 | — | — |
| 3847 Magma Monster · retired 31 Jul 2011 | 2010 | 95 | £10 | — | — |
| 3848 Pirate Plank · retired 31 Dec 2013 | 2010 | 122 | £10 | — | — |
| 3849 Orient Bazaar · retired 31 Jul 2011 | 2010 | 204 | £18 | — | — |
| 3850 Meteor Strike · retired 31 Dec 2011 | 2010 | 185 | £18 | — | — |
| 3851 Atlantis Treasure · retired 31 Dec 2011 | 2010 | 280 | £20 | — | — |
| 3862 Harry Potter: Hogwarts · retired 31 Jul 2013 | 2010 | 332 | £25 | — | — |
| 4591715 Golden Die [TRU Exclusive] | 2010 | 7 | — | — | — |
| 258175-3 Play and Build Remote for Nintendo Wii - Orange | 2010 | 23 | — | — | — |
| 258175-4 Play and Build Remote for Nintendo Wii - Blue | 2010 | 25 | — | — | — |
| 2855028 Exclusive Spaceman Magnet | 2010 | 8 | — | — | — |
| 2855162 Harry Potter: Years 1-4 Collector's Edition - Xbox 360 · retired 3 Dec 2010 | 2010 | 8 | £45 | — | — |
| 2855163 Harry Potter: Years 1-4 Collector's Edition - Wii · retired 22 Nov 2010 | 2010 | 8 | £40 | — | — |
| 2855164 Harry Potter: Years 1-4 Collector's Edition - PS3 · retired 3 Dec 2010 | 2010 | 8 | £45 | — | — |
| 2855167 Holiday Santa Magnet 2010 | 2010 | 6 | — | — | — |
| 852777 Magnet Set, Atlantis · retired 11 Jan 2011 | 2010 | 21 | £8 | — | — |
| 852820 Minifig Display Box · retired 17 Jan 2015 | 2010 | 15 | £10 | — | — |
| 852843 Star Wars Magnet Set · retired 4 Jan 2011 | 2010 | 14 | £9 | — | — |
| 852844 Star Wars Magnet Set · retired 25 Dec 2010 | 2010 | 16 | £9 | — | — |
