| 66373 Fun Favor Pack · retired 31 Dec 2010 | 2010 | 72 | — | — | — |
| 852995 Ducks | 2010 | 15 | — | — | — |
| 10211 Grand Emporium · retired 31 Dec 2014 | 2010 | 2,182 | £133 | £289+118% | — |
| 8785476 MUJI Sea Set | 2010 | 91 | — | — | — |
| 8785483 MUJI Circus Set | 2010 | 91 | — | — | — |
| DATABASE-2010 2010 - Unused Parts Database Set | 2010 | 45 | — | — | — |
| lfv1 Le Fleuriste Collector Vase - Rapid Flore Pop Color | 2010 | 352 | — | — | — |
| lfv2 Le Fleuriste Collector Vase - Happy | 2010 | 297 | — | — | — |
| lfv3 Le Fleuriste Collector Vase - Monceau Fleurs Blue Chic | 2010 | 350 | — | — | — |
| 10210 Imperial Flagship · retired 31 Dec 2011 | 2010 | 1,664 | £143 | — | — |
| 8188 Fire Blaster · retired 3 Dec 2010 | 2010 | 67 | £7 | — | — |
| 8189 Magma Mech · retired 18 Dec 2010 | 2010 | 183 | £18 | — | — |
| 8190 Claw Catcher · retired 31 Dec 2010 | 2010 | 259 | £25 | — | — |
| 8191 Lavatraz · retired 31 Dec 2010 | 2010 | 381 | £35 | — | — |
| 2855041 Imperial Soldier | 2010 | 7 | — | — | — |
| 2855044 Cavalry Colonel | 2010 | 7 | — | — | — |
| 2855045 Fire Chief | 2010 | 7 | — | — | — |
| 2855046 Black Falcon | 2010 | 7 | — | — | — |
| 4620157 Target Bullseye Gift Card 2010 | 2010 | 31 | — | — | — |
| LWP03 LEGO World Denmark Puzzle Promo 2010 | 2010 | 7 | — | — | — |
| 30030 Racing Car | 2010 | 29 | — | — | — |
| 30031 World Race Powerboat · retired 31 Dec 2010 | 2010 | 27 | — | — | — |
| 30032 World Race Buggy · retired 31 Dec 2010 | 2010 | 35 | — | — | — |
| 30033 Racing Truck | 2010 | 45 | — | — | — |
| 30034 Racing Tow Truck | 2010 | 34 | — | — | — |
| 30035 Off Road Racer 2 | 2010 | 30 | — | — | — |
| 4595400 Rocket Kit | 2010 | 26 | — | — | — |
| 7967 Fast · retired 25 Dec 2010 | 2010 | 69 | £10 | — | — |
| 7968 Strong · retired 28 Dec 2010 | 2010 | 91 | £10 | — | — |
| 7970 Hero · retired 9 Dec 2010 | 2010 | 68 | £10 | — | — |
| 7971 Bad · retired 11 Dec 2010 | 2010 | 72 | £10 | £42+316% | — |
| 8192 Lime Racer · retired 25 Dec 2010 | 2010 | 44 | £5 | £10+101% | — |
| 8193 Blue Bullet · retired 18 Dec 2010 | 2010 | 50 | £5 | — | — |
| 8194 Nitro Muscle · retired 28 Dec 2010 | 2010 | 47 | £5 | — | — |
| 8195 Turbo Tow · retired 30 Dec 2010 | 2010 | 43 | £5 | — | — |
| 8196 Chopper Jump · retired 25 Dec 2010 | 2010 | 141 | £13 | — | — |
| 8197 Highway Chaos · retired 25 Dec 2010 | 2010 | 142 | £13 | — | — |
| 8198 Ramp Crash · retired 28 Dec 2010 | 2010 | 145 | £13 | — | — |
| 8199 Security Smash · retired 28 Dec 2010 | 2010 | 135 | £13 | — | — |
| 8211 Brick Street Getaway · retired 31 Dec 2010 | 2010 | 552 | £30 | — | — |
| 8214 Gallardo LP 560-4 Polizia · retired 31 Jul 2011 | 2010 | 801 | £50 | — | — |
| 8863 Blizzard's Peak · retired 31 Jul 2011 | 2010 | 504 | £50 | — | — |
| 8864 Desert of Destruction · retired 31 Jul 2011 | 2010 | 961 | £77 | — | — |
| 8896 Snake Canyon · retired 31 Jul 2011 | 2010 | 57 | £8 | — | — |
| 8897 Jagged Jaws Reef · retired 31 Jul 2011 | 2010 | 191 | £19 | — | — |
| 8898 Wreckage Road · retired 31 Dec 2011 | 2010 | 288 | £26 | — | — |
| 8899 Gator Swamp · retired 31 Jul 2011 | 2010 | 354 | £36 | — | — |
| 10216 Winter Village Bakery · retired 31 Dec 2012 | 2010 | 687 | £51 | — | — |
| 2824 City Advent Calendar 2010 · retired 3 Dec 2010 | 2010 | 271 | £25 | — | — |
| 40004 Heart 2010 · retired 18 Nov 2010 | 2010 | 26 | £3 | — | — |
| 40005 Bunny · retired 20 Oct 2010 | 2010 | 81 | £5 | — | — |
| 40008 Snowman · retired 23 Mar 2011 | 2010 | 64 | £3 | — | — |
| 40009 Holiday Building Set · retired 6 Apr 2011 | 2010 | 85 | £3 | — | — |
| 40010 Santa with Sleigh · retired 7 Dec 2012 | 2010 | 71 | £3 | — | — |
| 40011 Thanksgiving Turkey | 2010 | 53 | — | — | — |
| 40012 Halloween Pumpkin · retired 23 Mar 2011 | 2010 | 18 | £2 | — | — |
| 40013 Halloween Ghost · retired 28 Apr 2011 | 2010 | 18 | £2 | — | — |
| 40014 Halloween Bat · retired 23 Mar 2011 | 2010 | 25 | £2 | — | — |
| 4599605 Easter Chicks | 2010 | 15 | — | — | — |
| 4613985 Build a Bullseye Target Gift Card Promotional | 2010 | 32 | — | — | — |
| 7952 Castle Advent Calendar 2010 (Kingdoms) · retired 3 Dec 2010 | 2010 | 167 | £25 | — | — |
| 852786 Rose · retired 5 Mar 2010 | 2010 | 29 | £3 | — | — |
2000406 2000406 The IMP for the Enterprise | 2010 | 0 | — | — | — |
2000407 2000407 The IMP for the Enterprise 2 | 2010 | 0 | — | — | — |
2000408 2000408 The IMP for you | 2010 | 0 | — | — | — |
2000411 2000411 IMP for the team | 2010 | 0 | — | — | — |
2000412 2000412 LSP Imaginopedia for Skills Build | 2010 | 0 | — | — | — |
| 2000417 LE Smart Kit Prepack | 2010 | 20 | — | — | — |
2000419 2000419 Green City Replacement Mats | 2010 | 4 | — | — | — |
2000427 2000427 9+ Robotics B | 2010 | 0 | — | — | — |
2000428 2000428 9+ Robotics C | 2010 | 0 | — | — | — |
2000429 2000429 9+ Robotics D | 2010 | 0 | — | — | — |
| 10213sup Supplemental Pack for Shuttle Adventure Set 10213 | 2010 | 29 | — | — | — |
| 5981 Raid VPR · retired 3 Dec 2010 | 2010 | 69 | £8 | £40+400% | — |
| 5982 Smash 'n' Grab · retired 3 Dec 2010 | 2010 | 188 | £18 | — | — |
| 5983 SP Undercover Cruiser · retired 31 Dec 2010 | 2010 | 317 | £25 | — | — |
| 5984 Lunar Limo · retired 31 Dec 2010 | 2010 | 391 | £35 | — | — |
| 5985 Space Police Central · retired 31 Dec 2010 | 2010 | 631 | £60 | — | — |
| 10212 Imperial Shuttle · retired 31 Dec 2012 | 2010 | 2,503 | £246 | — | — |
| 10215 Obi-Wan's Jedi Starfighter · retired 31 Dec 2011 | 2010 | 676 | £95 | — | — |
