| 30375 Sira's Adventurous Airglider · retired 31 Dec 2016 | 2016 | 24 | — | — | — |
| 41171 Emily Jones & the Baby Wind Dragon · retired 31 Dec 2016 | 2016 | 80 | £9 | — | — |
| 41172 The Water Dragon Adventure · retired 31 Dec 2017 | 2016 | 212 | £18 | — | — |
| 41173 Elvendale School of Dragons · retired 31 Dec 2016 | 2016 | 230 | £18 | — | — |
| 41174 The Starlight Inn · retired 31 Dec 2016 | 2016 | 343 | £25 | — | — |
| 41175 Fire Dragon's Lava Cave · retired 31 Dec 2017 | 2016 | 441 | £40 | — | — |
| 41176 The Secret Market Place · retired 31 Dec 2016 | 2016 | 691 | £50 | — | — |
| 41177 The Precious Crystal Mine · retired 31 Dec 2016 | 2016 | 273 | £25 | — | — |
| 41178 The Dragon Sanctuary · retired 31 Dec 2016 | 2016 | 585 | £35 | — | — |
| 41179 Queen Dragon's Rescue · retired 31 Dec 2017 | 2016 | 833 | £65 | — | — |
| 41180 Ragana's Magic Shadow Castle · retired 31 Dec 2017 | 2016 | 1,014 | £80 | — | — |
| 2000716 ANIMAL ALLIES Replacement Pack | 2016 | 87 | — | — | — |
| 45802 ANIMAL ALLIES Challenge Kit | 2016 | 2,167 | — | — | — |
| 45803 Creature Craze Inspire Set | 2016 | 81 | — | — | — |
| 30396 Cupcake Stall · retired 31 Dec 2017 | 2016 | 28 | — | £4 | — |
| 30398 Adventure Camp Bridge · retired 31 Dec 2016 | 2016 | 37 | — | — | — |
| 30399 Amusement Park Bowling · retired 31 Dec 2016 | 2016 | 51 | — | — | — |
| 41110 Birthday Party · retired 31 Dec 2016 | 2016 | 191 | £18 | — | — |
| 41111 Party Train · retired 31 Dec 2016 | 2016 | 109 | £9 | — | — |
| 41112 Party Cakes · retired 31 Dec 2016 | 2016 | 50 | £4 | — | — |
| 41113 Party Gift Shop · retired 31 Dec 2016 | 2016 | 52 | £4 | — | — |
| 41114 Party Styling · retired 31 Dec 2016 | 2016 | 54 | £4 | — | — |
| 41115 Emma's Creative Workshop · retired 31 Dec 2016 | 2016 | 108 | £9 | — | — |
| 41116 Olivia's Exploration Car · retired 31 Dec 2016 | 2016 | 185 | £13 | — | — |
| 41117 Pop Star TV Studio · retired 31 Dec 2016 | 2016 | 194 | £18 | £17-3% | — |
| 41118 Heartlake Supermarket · retired 31 Dec 2017 | 2016 | 313 | £30 | — | — |
| 41119 Heartlake Cupcake Cafe · retired 31 Dec 2017 | 2016 | 439 | £40 | — | — |
| 41120 Adventure Camp Archery · retired 31 Dec 2016 | 2016 | 114 | £9 | — | — |
| 41121 Adventure Camp Rafting · retired 31 Dec 2016 | 2016 | 320 | £25 | — | — |
| 41122 Adventure Camp Tree House · retired 31 Dec 2016 | 2016 | 726 | £60 | — | — |
| 41123 Foal's Washing Station · retired 31 Jul 2017 | 2016 | 77 | £9 | — | — |
| 41124 Heartlake Puppy Daycare · retired 31 Dec 2017 | 2016 | 286 | £25 | — | — |
| 41125 Horse Vet Trailer · retired 31 Dec 2017 | 2016 | 370 | £40 | — | — |
| 41126 Heartlake Riding Club · retired 31 Jul 2018 | 2016 | 575 | £55 | — | — |
| 41127 Amusement Park Arcade · retired 31 Dec 2017 | 2016 | 174 | £13 | — | — |
| 41128 Amusement Park Space Ride · retired 31 Dec 2017 | 2016 | 195 | £18 | — | — |
| 41129 Amusement Park Hot Dog Van · retired 31 Dec 2017 | 2016 | 243 | £25 | — | — |
| 41130 Amusement Park Roller Coaster · retired 31 Jul 2018 | 2016 | 1,124 | £100 | — | — |
| 41132 Heartlake Party Shop · retired 31 Dec 2017 | 2016 | 176 | £25 | — | — |
| 41133 Amusement Park Bumper Cars · retired 31 Dec 2017 | 2016 | 424 | £40 | — | — |
| 41134 Heartlake Performance School · retired 31 Dec 2017 | 2016 | 774 | £75 | — | — |
| 41135 Livi's Pop Star House · retired 31 Dec 2016 | 2016 | 597 | £50 | £127+155% | — |
| 471602 Pony Grooming Kit | 2016 | 28 | — | — | — |
| 5004395 Jewelry and Sticker Pack | 2016 | 16 | — | — | — |
| 5004398 Friends Playmat | 2016 | 26 | — | — | — |
| 561601 Baby Parrot And Nest | 2016 | 16 | — | — | — |
| 561602 Valentine's Post Box | 2016 | 24 | — | — | — |
| 561603 Cookie The Superstar | 2016 | 20 | — | — | — |
| 561604 Cute Kitchen | 2016 | 24 | — | — | — |
| 561605 Ice Cream Cart | 2016 | 23 | — | — | — |
| 561606 Rabbit and Hutch | 2016 | 18 | — | — | — |
| 561607 Happy Beach | 2016 | 17 | — | £3 | — |
| 561608 Cookie Cart | 2016 | 29 | — | — | — |
| 561609 Olivia's Laboratory | 2016 | 19 | — | — | — |
| 561610 Scary Shop | 2016 | 27 | — | — | — |
| 561611 Gift Wrapping Table | 2016 | 22 | — | — | — |
| 561612 Christmas Fireplace | 2016 | 23 | — | — | — |
| 66537 3-in-1 Super Pack | 2016 | 350 | — | — | — |
| 66539 Heartlake Value Pack · retired 31 Dec 2016 | 2016 | 815 | — | — | — |
| 853552 Hand-Foot-Fun | 2016 | 77 | — | — | — |
| 853556 Mini-doll Campsite Set · retired 2 Feb 2018 | 2016 | 35 | £11 | — | — |
| TRUFRIENDS Wishing Well | 2016 | 33 | — | — | — |
| 4895028515232 Journal Band (Blue) | 2016 | 1 | — | — | — |
| 4895028515249 Journal Band (Grey) | 2016 | 1 | — | — | — |
| 5005011 Anakin Skywalker Buildable Watch with Toy · retired 19 Apr 2016 | 2016 | 31 | £20 | — | — |
| 5005107 Buildable Ruler · retired 8 Mar 2021 | 2016 | 28 | £13 | — | — |
| 5005108 Round Eraser Set (Blue and Yellow) · retired 1 Mar 2024 | 2016 | 2 | £7 | — | — |
| 5005110 Pencil Box (All Colors) · retired 18 Feb 2020 | 2016 | 2 | £10 | — | — |
| 5005111 9 Pencils · retired 22 Mar 2019 | 2016 | 11 | £9 | — | — |
| 5005112 Pencil Sharpeners · retired 1 Mar 2024 | 2016 | 2 | £7 | — | — |
| 5005144 Journal Band (White) | 2016 | 1 | — | — | — |
| 5005145 Stationery Organizer | 2016 | 1 | — | — | — |
| 5005148 9 Colored Pencils | 2016 | 2 | — | — | — |
| 5005360 Star Wars: The Freemaker Adventures - Complete Season One [with Magnets] | 2016 | 6 | — | — | — |
| 52053 Stationery Starter Set | 2016 | 9 | — | — | — |
| 52394 Buildable Ruler (Yellow) | 2016 | 28 | — | — | — |
| 52395 Buildable Ruler (Red) | 2016 | 28 | — | — | — |
| 52396 Buildable Ruler (Green) | 2016 | 28 | — | — | — |
| 52397 Buildable Ruler (Medium Lavender) | 2016 | 28 | — | — | — |
| 52398 Buildable Ruler (Black) | 2016 | 28 | — | — | — |
